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"Fashion is not what we want to express. Fashion is what we are". Dasha Samkovich
The I AM Studio brand is the mover of the middle-up segment in the Russian fashion industry. The "accessible luxury" concept was engineered and implemented by Daria Samkovich, the founder and chief designer of the brand, at the early stage of its creation. The design idea of casual models with bright designer's accents establishes the brand's DNA which has become the ticket to commercial success and image popularity of I AM Studio.
Special attention is paid to quality parameters: all the I AM Studio models are produced from quality European fabrics in high tech Russian factories.
The key models of I AM Studio collections are ideally tailored coats; shirts, perfect-fit skirts and trousers and dresses and jackets wedding with any outfit and, despite the vivid fashion component, remaining trendy for a few seasons.
