sela moms&monsters is a lifestyle brand for moms and their beloved children.
Honest, conscious motherhood, with a touch of self-irony, is one of the main values for the new concept of sela. Yes, we do call our children monsters. They drive us crazy, still being for us the greatest happiness in the world!
Does it mean that sela is just for moms now? Of course not. Women's clothes lines are suitable for all.
Collections are renewed every month. Both in women's and children's lines, there are actual basics and casual items for everyday wear, but there is also a sharper and a very trendy capsule.
sela offers two children's lines - for small kids (2-6 years old) and those of 7-12 years of age. Moreover, the offer includes cool underwear, homewear and accessories.