About brand

it is part of a group of companies with a full cycle of jewelry production – diamond mining, cutting enterprises, production, quality control and a wide retail network of almost 300 stores across the country. These undoubted advantages not only distinguish the company from competitors, but also allow customers to make 3 unique offers:

  • - guarantee of authenticity and the highest quality of all products; 
  • - the widest range-from classical products of own production in Russia, to ultrafashionable foreign production;
  • - fair price without intermediaries.