This new LIME campaign, The Cruise, features the heroine strolling along the coast wearing looks from the Summer'24 collection. Sun-bathed Mediterranean landscapes and an endless blue sea set the mood for the upcoming summer season.
 
Light natural fabrics like blended linen are used to create items in the collection, which are comfortable to wear during hot weather.
 
Featuring classic suits with shorts, pyjama-style linen sets with embroidery and bows, and nautically striped tops and trousers. The focus is on sailor dresses with voluminous ruffles suitable both for parties and walks around the city.
 
T-shirts and polos with beaded embroidery, slogans and prints complement the looks. Add unusual fish-shaped jewellery, shells and leather cord pendants as an accent piece. The collection also includes hair accessories and bags.
 
The products are made in a soft pastel colour palette of yellow, white, blue, and soft pink.
 
LIME stylists suggest pairing embroidered T-shirts with classic suits and adding waist decorations to the stripped crochet sets. A linen suit with bows can be complemented with a wicker panama hat in black.