Choupette is a Russian brand of fashionable children's clothing for ages 0 to 12. The brand not only follows current trends but also acts as a trendsetter in the field of children's fashion. The brand's production is entirely located in Russia and releases over 600 models per season. With a wide network presence, with more than 100 Choupette stores spanning from Moscow to Dubai, for over 15 years, it has been dressing children beautifully all around the world. In 2020, the Choupette brand represented Russia at the largest international exhibition, Pitti Bimbo, in Italy. The brand won the "Brand of the Year" category at the tenth anniversary "Golden Teddy Bear - 2019" awards, which celebrate products, services, and offerings for children. In 2020, the Russian brand won the "Best School Uniform" category and ranked among the top three in the "Exporter of the Year" category at the XI National "Golden Teddy Bear - 2020" awards for children's products and services. It also made it into the top 20 most active franchises according to Franchise.ru. In 2022, Choupette obtained the international quality certificate ISO 9001:2015.

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