On April 8, a full-size HUGO store opened on the second floor.

To celebrate the opening, both in the store and in the pop-up on the first floor there was a chance to:

- play an AR game,

A game about the responsibility of each person for their actions on our planet, at the end of which each winner is awarded the opportunity to buy an item at a discount from the new Clean Up Your Act collection.

- enter a cool kaleidoscope video box to make cool photos and videos in.

- say hello to the HUGO robot and receive a flyer with simple instructions, following which guests received gifts from the brand.

- personalize one's purchase using the unique HUGO technique.