Detsky mir

A group of companies "Detskii mir" is a leading operator in the market of goods for children in Russia and CIS. The area of hypermarket at Galeria Shopping Center is 3 000 square metres. Nowadays a network of shops comprises 268 stores, 18 of which are located in the Northern capital. "Flagship store in Galeria shopping and entertainment center" is organized according to the unique retail conception in the Russia market. Modified in-store equipment is presented here, new standards of merchandising and indoor design are realized. "I am sure that we could give a pleasant surprise both for our little and adult customers", Deputy Chief Officer for Business Development in Russia of a group of companies "Detskii mir" Vyacheslav Khvan commented. A key idea of flagship: "Shop for children" - this is the reason why here there’re entertaining zones that "Detskii mir" creates together with the major global manufacturers of goods for children among which there’re Russian brands. You can go to the shooting room, play with blocks, mould out of playdough, watch cartoons resting on the hand of a gigantic bear. Every boy can feel like a brave pirate onboard the ship. Girls can visit a fabulous castle, boys – pirate’s chest instead of a regular dressing room. They can try shoes on climbing up on a gigantic wooden shoe.